Snapchat is doubling down on its biggest advantage by allowing users to jump from AR lenses to shopping in one click (SNAP)
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- Snapchat is adding a new "Shop Now" button that users can tap to install an app, watch a video or even shop for products — all within the app.
- The button is available on an enhanced version of its lens product that Snapchat is calling the "Shoppable AR" lens.
- It is a way to fully close the sales loop for marketers looking to drive actual returns on their investment.
- Marketers including beauty Coty, Adidas, game-maker King and film studio STX Entertainment are running shoppable AR lenses at launch.
Snapchat is trying to cement its position as the leading platform in augmented reality marketing.
The company is adding a new "Shop Now" button that users can tap to install an app, watch a video or shop for products, all within the Snapchat app. The button is meant to close the sales loop for marketers looking to drive returns on their investment (ROI), and is available on an enhanced version of its lens product that Snapchat is calling the "Shoppable AR" lens.
See the rest of the story at Business Insider
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